Kraft is taking comfort food into unexpected territory this holiday season with a limited-edition Apple Pie Mac & Cheese. According to Kraft Heinz, the new flavor blends the brand’s signature creamy macaroni and cheese with the warm sweetness of apple pie — complete with notes of cinnamon and brown sugar.

The inspiration comes from a long-standing American tradition of pairing cheddar cheese with apple pie — a mix of savory and sweet that’s nostalgic and just a little daring. As reported by People Magazine, Kraft described the flavor as “dinner and dessert together at last.”

The limited-edition flavor is available exclusively at Walmart stores and on Walmart.com for a short time, priced at roughly $1.50 per box, according to ABC Columbia.

Reaction online has been mixed. Delish reported that early taste testers called it “shockingly good” and “surprisingly balanced,” while others on social media called it “a step too far” for a comfort food staple. Either way, it’s done exactly what limited-edition drops are designed to do — get people talking.

Whether it becomes a seasonal favorite or a one-time experiment, Kraft’s Apple Pie Mac & Cheese proves that even a classic can get a bold new twist — especially when the goal is to stir curiosity and conversation during the holiday season.