The 2026 FIFA World Cup final featured a star-studded half-time show with Madonna, BTS, Justin Bieber, and Shakira, along with appearances by Jason Sudeikis, Brendan Hunt, and the Muppets. Despite the scale of the event, reports indicated that the performers did not receive traditional appearance fees but supported the charitable initiative instead. The show aimed to raise awareness for the FIFA Global Citizen Education Fund, highlighting the importance of education and football opportunities for children worldwide. While the extended half-time break received mixed reactions from fans, the artists valued the global exposure and potential career benefits from performing at one of the world's largest sporting events.