The NFL, Apple Music, and Roc Nation have announced that Bad Bunny will headline the 2026 Super Bowl Halftime Show on February 8 at Levi’s Stadium in Santa Clara, California. While he previously joined Shakira on the Super Bowl LIV stage, this will be his first time as the main performer. Bad Bunny called the opportunity “for my people, my culture, and our history,” underscoring its cultural impact. With production led by Emmy-winning Jesse Collins and director Hamish Hamilton, the show is already being hailed as one of the most anticipated halftime performances yet