Burger King is taking its new chicken nuggets somewhere no one probably expected: fashion.
The chain has introduced Le Nugguette, a tiny, nugget-sized handbag created to celebrate the rollout of its updated chicken nuggets and sauces.
The limited-edition micro-bag comes with one of four sauce-inspired charms based on Burger King’s Special Savory, Honey Mustard, Buffalo or Sweet & Sour sauces.
And yes, the bag is actually being sold.
Burger King is releasing just 100 Le Nugguette bags each day from September 12 through September 16 at noon ET. They cost $3.99 — the same price as a four-piece order of chicken nuggets — with a limit of one per household.
Each purchase includes the micro-bag, one sauce-inspired charm and a code that can be redeemed for a four-piece order of Burger King chicken nuggets.
According to Burger King, the unusual accessory was created as a playful way to tie the launch of its new nuggets into fashion season.
The revamped chicken nuggets are part of a broader effort by Burger King to make menu changes based on customer feedback.
So the question is: Would you actually carry a Burger King nugget bag?


