Columbia House, the iconic mail-order music club known for its cheap CD and tape deals, is shutting down after nearly 70 years in operation. The brand, which reached its peak in 1996 with $1.4 billion in revenue and 16 million members, struggled to adapt to the rise of digital downloads and streaming services. Despite a 2015 bankruptcy and sale, the company's website now offers only a few DVDs for sale as it prepares to close for good. The closure marks the end of an era for a once-popular music subscription service that captured the hearts of music fans with its enticing offers.