Celebrities are no longer just dominating music, film, and television — many are building powerful empires in the beauty world. These brands are more than just extensions of their famous founders; they’re leaders in inclusivity, authenticity, and innovation. From billion-dollar makeup lines to niche skincare startups, here’s how some of today’s biggest names are leaving their mark — listed in order of their estimated worth.

Rihanna – Fenty Beauty

Since launching in 2017, Rihanna’s Fenty Beauty has redefined what inclusivity means in cosmetics. Debuting with 40 foundation shades (now 50), the brand instantly became a cultural and commercial phenomenon. Within its first 15 months, Fenty Beauty generated about $570 million in revenue and is now valued at roughly $2.8 billion (Wikipedia, 2024). Rihanna’s 50% stake makes it one of the most financially successful celebrity beauty ventures to date.

Selena Gomez – Rare Beauty

Founded in 2020, Rare Beauty has grown into an estimated $2 billion brand (Investopedia, 2024). Known for its accessible packaging, cruelty-free and vegan formulas, and philanthropic commitment through the Rare Impact Fund — which has raised $13 million toward a $100 million goal — the company has become a Gen Z favorite. In 2023 alone, Rare Beauty generated over $350 million in sales and topped celebrity beauty Earned Media Value rankings at $282 million (Vogue Business, 2024).

Ariana Grande – R.E.M. Beauty & Fragrance

Ariana Grande entered beauty in 2015 with a fragrance line that has now surpassed $1 billion in global retail sales. Her R.E.M. Beauty makeup brand, launched in 2021, adds vegan, cruelty-free cosmetics with a futuristic aesthetic. In 2024, R.E.M. Beauty brought in $88.7 million in revenue, while her “Cloud” perfume remains a top seller at Ulta (Wikipedia, 2024).

Jennifer Lopez – JLo Beauty

JLo Beauty, launched in 2021, reflects Jennifer Lopez’s “Five S’s” philosophy — sleep, sunscreen, serum, supplements, and sano (“live healthy”) (ABC News, 2021). Offering products priced between $15 and $105, the line blends accessibility with luxury and generates around $75 million annually (AOL, 2023).

Lady Gaga – Haus Labs

Lady Gaga’s Haus Labs debuted in 2019 as a fully vegan and cruelty-free brand. Known for bold colors and high-performance formulas, it has earned accolades like “Best Clean Makeup” (2023) and “Best New Brand” (2020). Financial details are limited, but estimates place annual sales in the tens of millions (Wikipedia, 2024).

Scarlett Johansson – The Outset

The Outset, launched in 2022, is Scarlett Johansson’s clean, minimalist skincare line. While sales figures haven’t been disclosed, it’s positioned as a sustainable, ingredient-focused brand aimed at consumers seeking a simple routine (The Cut, 2024).