Instagram is implementing changes to protect young users from inappropriate content by aligning their guidelines with a PG-13 rating.
Teen Accounts on Instagram will now be restricted to content rated 13-plus, similar to a PG-13 movie, to block inappropriate posts unless parents grant permission.
Parents can set their teens' accounts to a stricter "Limited Content" mode, disabling comments on teen content.
Instagram is using AI tools to detect users lying about their age and trying to circumvent the content policies with code words or slang terms.
The changes will be rolled out starting on October 14 and completed by the end of the year in the U.S., U.K., Australia, and Canada, with global expansion planned for next year.