HONG KONG, July 23, 2025 – In a move that’s sure to make every Swiftie’s wildest dreams come true, global entertainment brand Madame Tussauds has unveiled its most ambitious figure launch to date: 13 brand new Taylor Swift wax figures debuting simultaneously in cities across four continents.
The multi-city reveal celebrates Taylor Swift’s historic Eras Tour, which sold out 149 shows worldwide, and now lives on through this once-in-a-generation tribute. Guests can expect to feel like they’ve stepped on stage with Taylor herself.
“This is the most ambitious project in Madame Tussauds’ 250-year history which only feels right to reflect the stratospheric status of Taylor Swift,” said Danielle Cullen, Madame Tussauds’ Senior Figure Stylist.
Each of the 13 figures captures a different iconic look from The Eras Tour, including the new figure in Hong Kong, which honors the folklore era in dramatic fashion. Dressed in a flowing green Alberta Ferretti gown, the look is completed with lace-up boots and a custom microphone by Rebel Stage Gear UK—the same designers behind Taylor’s actual tour gear.
photo via Madame Tussauds Hong Kong/PR Newswire
“Taylor Swift is a generational icon and a cultural powerhouse,” said Laura Sheard, Global Brand Director at Madame Tussauds. “The phenomenal success of her record-smashing tour is the perfect moment for Madame Tussauds to immortalise with 13 figures—Taylor's lucky number—across four continents to ensure we're reaching as many fans as possible.”
Over 40 Madame Tussauds artists worked on the figures for 14 months, collaborating with world-renowned designers including Roberto Cavalli, Vivienne Westwood, Versace, Alberta Ferretti, Christian Louboutin, and Etro to authentically recreate key wardrobe moments.
The Taylor Swift wax figures will appear in Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando, and Sydney. A touring figure will begin its residency in Shanghai.
Fans can visit the new Hong Kong figure beginning July 24, 2025. For more details, visit www.madametussauds.com/hong-kong.
SOURCE: Madame Tussauds Hong Kong
