Think you could make a better Super Bowl commercial than the ones you see every year? SVEDKA Vodka is giving you the chance to prove it, and there's $500,000 on the line.

After its AI-generated Super Bowl commercial sparked plenty of debate in 2026, SVEDKA is handing the creative process over to fans. The company is challenging people 21 and older to create an original 15-second commercial for its new SVEDKA Vodka Water.

The winning creator will receive $500,000, and their commercial could air during the Super Bowl on February 14, 2027.

SVEDKA has also recruited Bravo personality Andy Cohen to help judge the submissions.

"Last year, people had a lot of opinions about SVEDKA's Big Game ad, so I love that this year they're challenging their critics to do it better," Cohen said.

The company is encouraging creativity, whether that means using AI, producing something cinematic or making a hilariously low-budget commercial.

There is one requirement: the commercial must feature SVEDKA Vodka Water, the company's ready-to-drink cocktail available in Strawberry, Lime, Peach and Pineapple flavors.

Participants don't even need to purchase the product. SVEDKA is providing a free digital toolkit with images and other creative materials to help make the commercials.

Here's what you need to know:

• Prize: $500,000

• Who can enter: Adults 21 and older

• Commercial length: 15 seconds

• Submission deadline: December 1, 2026, at 11:59 p.m. ET

• Potential air date: February 14, 2027

Entries are being accepted now through December 1.

Anyone interested in entering can find the official contest rules and submission instructions at biggamecontest.svedka.com.

The winner isn't guaranteed Super Bowl airtime, but the possibility of seeing your own commercial during one of television's biggest events, along with a $500,000 prize, makes this a pretty interesting opportunity.