The Countdown That Has Swifties Buzzing

Taylor Swift’s official site launched a countdown ending exactly at 7 p.m. ET on August 13, 2025, aligning with the release of her appearance on Travis and Jason Kelce’s New Heights podcast .

(screenshot from TaylorSwift.com)

What’s Expected

The leading theory is that Swift will use the podcast to formally announce her twelfth studio album, The Life of a Showgirl, which she recently teased with blurred cover art featuring bold orange and mint-green tones .

Pre-Orders & Easter Eggs

Pre-orders for the album are already live in CD, vinyl, and cassette formats, with shipping slated before October 13, 2025 . Fans have also spotted themed billboards, curated playlists, and orange-hued clues across multiple platforms .

A First for New Heights

This marks Swift’s first-ever appearance on the Kelce brothers’ show, adding another layer of anticipation .

Fan Theories & the “Orange Era”

Fans are connecting the dots between the orange visuals, the symbolic “13,” and even an orange door from the Eras Tour, suggesting this is the start of a new era .